YouTube is one of the biggest and most influential platforms in the world. Over one billion hours of videos are watched on YouTube every single day. Last year, YouTube was reportedly the most popular app used on iPhones. It is the world’s second-largest search engine, after Google. As marketers, we should be making use of that. We’ve rounded up seven key reasons why YouTube ads could have an astounding effect on your business…
1. Brand Awareness At A Low Cost
One of the main benefits of YouTube ads is that they offer amazing brand awareness at a small cost. Your videos will be seen on websites and apps all across the web and you only actually pay for your ads when users view either the full video, or at least 30 seconds of your video if it exceeds 30 seconds. This offers a huge advantage, as your brand is getting exposure on a massive platform regardless of whether or not it is watched in full.
2. You’ll Reach Plenty Of People
The brand awareness factor is supported by the fact that the reach potential on YouTube ads is enormous. As well as being the second-largest search engine in the world, it is the second most visited site in Alexa’s Top Global Sites. Not to mention, your ads will be shown on sites housing videos other than YouTube itself. There are millions of people watching videos online every day, just waiting to discover your brand…
3. A Great Viewer Attention Rate
According to a blog by Hootsuite from January 2019, YouTube ads receive viewer attention 83% of the time. This is a startling figure, especially when you consider that TV ads average around 45%. Generally speaking, users should be interested in your ad after the first five seconds if you want to capture their full attention, so a strong start to your video ad is key.
4. A Range Of Targeting Options
There are various ways of targeting your brand’s audience when creating a YouTube campaign. For example, you can target demographics, interests, keywords, placements etc. Putting your video in front of the right people will ultimately increase the return on your investment, whether that’s people discovering you, being reminded of your brand or going on to search for a certain product or service.
5. Ad Formats To Suit Your Brand
When creating a YouTube ad campaign, there are different formats to choose from. These include skippable ads, non-skippable ads, bumper ads, outstream ads and ad sequences. These different formats generally have different lengths and goals, with the overruling objective being brand awareness.
6. The Chance To Be Creative
You can be extremely creative with the ads you create for a YouTube campaign. With strong, engaging videos created, you’ll have a great chance to show your brand in a way that’s immersive and attention-grabbing on a platform where users are used to spending time watching video content. The sky’s the limit when it comes to creating video ads!
7. The Rule Of Seven
A general rule of advertising is that if you see something seven times, you’ll buy into it. Having ads running on YouTube alongside other platforms, such as Facebook, Google, Instagram etc., will prove to be a great contribution to your marketing strategy as a whole.
Interested in boosting your business through YouTube ads? Don’t hesitate to contact us – we’d love to chat about how you can grow your business on the web.