Early March has seen the SEO industry keenly watching over an unconfirmed Google ranking update which is understood to target websites that have low-quality website content and put generating revenue before their website users. Many people have called it ‘Fred’, although Google has not confirmed this. In fact, Google has made no comment at all.
It has been reported that the websites affected by ‘Fred’ have seen a 50% – 90% decline in traffic, which has caused a massive organic drop in rankings. The majority of websites that have been hit by the unconfirmed ‘Fred’ update are sites that have relevant website content wrapped around site ads, but more often than not, it is hard to separate the content from the ads. Other cases have been with websites that have little or no ads at all, but attempt to generate revenue through affiliate models, lead generations as well as other avenues.
If you would like us to take a look at your website and run it through tests to see if it can fall foul to ‘Fred’, please don’t hesitate get in touch with us today.