Switch Domain to ‘HTTPS’ to Avoid Ranking Decrease | Surge Marketing

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Switch Domain to ‘HTTPS’ to Avoid Ranking Decreases

Following on from the blog we posted earlier in the year, ‘New security update is a potential threat to websites‘, where we outlined the importance of securing your domain name by adding an SSL Certificate to your website, Google has now confirmed it will be penalising websites that don’t have ‘https’ and still have ‘http’.

Having a ‘https’ on your domain instead of ‘http’ not only makes your website fully secure, but it can help your website with increases in ranking positions within Google’s organic ranking positions as well. Google has recently confirmed that a lack of SSL Certificate will risk websites losing their positions in results pages. Furthermore, from October 2017, Google will label websites without an SSL Certificate as ‘not secure’ with a pop-up notification when people are visiting using Google Chrome.

Google is strongly encouraging website owners to make the transition from ‘http’ to ‘https’ as soon as they possibly can, as http websites are not data secure so there is potential for hackers to get into websites and steal valuable information. This is the first part of Google’s long-term plan to make sure that all website domain names make the change from ‘http’ to ‘https’ – to ensure people avoid disappointment from dropping in organic search results.

We will be monitoring this ranking factor and will post any updates as and when we hear about them.

If you’d like some more information about your website’s performance on search engines, or need some advice about SSL Certificates, contact us for a free consultation today.