Good website design is the key to the success of your site. Your site should be visually appealing and easy to use, whilst successfully conveying the right sales message. With more people choosing to access websites through smart devices like phones and tablets, how your website displays on devices other than a desktop is becoming increasingly important.
We have years of experience in creating websites that convert visitors into customers. We achieve this by taking various elements of successful website design into consideration with every site we create. The right design, combined with the right functionality and sales messages all leads to a site that looks impressive, functions well and converts visitors into customers.
This is the most important stage in the web design process. We take the time to understand your business, USPs, branding guidelines, products & services and the purpose of the site. Whether that be a basic presence to generate enquiries, sell using PayPal or a full e-commerce system, this is the stage where we plan everything out.
We discuss any additional functionality that you might require to help your business perform more efficiently and then map the whole site out to ensure the site flows correctly.
Now we have a clear understanding of what your new site needs to achieve, we start on the design of the website. We create a home page and gather feedback from you and we repeat this process until you are happy with the home page design. Once we have your sign off, we move onto the additional pages and repeat the process.
Once all of the designs have been signed off, we move onto building the website on a content management system (CMS) which allows you to manage your own website moving forward. We add any content/images that we have been provided with and then test the site to ensure everything is working correctly before requesting sign off and before launching your new website.
We are building you a new business tool, so it’s important that you understand how to use it. We provide training which covers how to log in, edit content/images, add new pages and how to use any additional functionality we may have created for you. This is backed up with easy to read written literature and video tutorials in case you get stuck out of office hours.
We are always just a phone call away, so should you require any further assistance, we are more than happy to help.
If you require more information, please click here to start a discussion with a member of the Surge Marketing Solutions team.