In the technological world we live in, Facebook is one of the prime places for marketers to advertise their brands. It provides such detailed targeting to a platform that is regularly used, on average, by more than 38 million people in the UK. It’s clear to see that it is an extremely powerful tool for brands hoping to connect with their audience on a personal level by sharing content that they’ll want to engage with. The opportunities for businesses on Facebook are endless and it’s a great place to get experimental with advertising. How is it, though, that advertisers can target you so closely?
How they target you…
Facebook advertisers can target you based on a number of factors. For example, they could reach you because of your age, your gender, your location, your occupation, your relationship status or the pages you’ve liked – and that’s just to name a few.
Even with the specific targeting abilities available to advertisers, though, Facebook marketing can have its flaws. This is often because of incorrect information listed on profiles. There’s always a reason that sponsored content is linked to you, but even so, it is not uncommon for users to find irrelevant ads disrupting their feed. If this sounds familiar, don’t worry. There are ways to rectify it and have only relevant and interesting ads appearing between your friends’ posts moving forward.
See above examples of sponsored content/ads on Facebook.
How do I refine the adverts I’ll see?
If you regularly see adverts that are not relevant to you, it is probably worth updating your ad preferences. To do this, you should go into into your account’s settings. Once you’ve reached your settings (by using the small arrow in the top right-hand corner of the screen and choosing the ‘Settings’ option) you should find the ‘Ads’ tab on the left-hand side of the page (see right) – you’ll need to select this. You will then see a breakdown of your interests, advertisers you’ve interacted with and your personal information.
On this page, you can edit your personal information and interests, which will have a knock-on effect on the ads that will be shown to you in future. Advertising is vital to Facebook, and it’s one of the main reasons you’re able to use the service for free. With this in mind, adverts will never go away. It is therefore important that the content shown to you is as useful and relevant as possible.
Need some advice?
If you’re an advertiser who sees little interaction on your Facebook content, ask us for a review of your account and we can give you advice on how to improve your campaigns. With your ideal audience at your fingertips, there’s no excuse not to reach them with alluring and relevant ads!