Before we met with North East Toilet Cubicles, they were running their own AdWords campaign and had not carried out any SEO work. When we inherited the account, we realised that they were spending more money than necessary on their AdWords. We have since reduced their monthly cost by 70% yet maintained their level of enquiries and their conversion ratio.
What We Did
After reducing their cost per conversion, we then started work on SEO for North East Toilet Cubicles. Given that 25% of all traffic leaves Google through AdWords, it seemed natural to then help boost the organic rankings of the website in order to drive more visitors to the site from the 75% of traffic that leaves Google through organic results.