When we started work on Lightwater Valley’s digital marketing strategy, they already had a functioning website and various campaigns set up. We took this on board and worked alongside them to improve their strategy and achieve better results.
Our specialists recognised where campaigns were not as productive and cost-effective as they could be, and came up with a plan that would really work for Lightwater Valley and help them to successfully connect with their target audience, resulting in more ticket sales through their website.
There were issues with the current website which we highlighted with their developers. These issues were addressed and this reduced the website bounce rate on the booking page.
What We Did
We started managing Lightwater Valley’s digital marketing strategy in January 2016, looking after their Social Media, SEO and AdWords campaigns. After we took over, their social revenue increased by 29%, their sessions via social increased by 32% and they saw a 58% increase on their focus keywords’ rankings through SEO.
Their Social Media campaign saw the biggest impact after we reviewed their activity and made sure their content was more relevant and targeted at the right audience. We used a mixture of different posts and paid ads to make sure their activity on social was engaging and really reflected their brand. After we took over, not only did their paid ads improve but their overall organic reach on all posts dramatically increased as well.
58% OF RANKS INCREASED
TRAFFIC UP BY 30,000 VISITORS
TRANSACTIONS UP 22.27%
REVENUE UP 20.65%
Sessions via Social
I am more than happy to recommend Surge Marketing Solutions, who have been looking after our social media, SEO and PPC advertising.
Despite Surge initially saying it would take 4-5 months to see an impact, we saw an almost immediate impact on our social media engagement and following an uplift in our website visits that could be attributed to their work.
They have been professional and very helpful every step of the way, and as a team we have learnt a lot from them. They submit monthly reports regarding progress and outcomes and I fully intend to continue working with them. I regard them as an extended part of our marketing team.
HEAD OF MARKETING AT LIGHTWATER VALLEY