East Durham College managed their own Social Media activity before we began working alongside them and helping them to widen their audience. They now benefit from our advice on the best way to advertise their courses and events as well as the weekly plans we create for organic posts that their audience are likely to engage with.
What We Did
As East Durham College offers a wide range of courses, we took the time to understand which ones really needed the exposure on Social Media and then put together suitable demographics for them. We now use a combination of paid adverts, organic posts and tweets to best reach those who may be interested. Furthermore, we’ve put together campaigns for different events at East Durham College, using boosts and competitions to spread awareness and gain interest.
We have also put together Email Marketing campaigns for EDC, incorporating their distinctive brand into the design and ensuring the e-mails are sent to a relevant audience.
Following a networking contact between East Durham College and Surge Marketing Solutions of Middlesbrough I would just like to submit a short testimonial.
We contacted Surge Marketing to help us promote a new business-to-business offer relating to apprenticeships. They quickly helped us developed a plan and implemented an effective email campaign for us within days. The campaign delivered nine new business sales leads for the college. The first of these has now been converted, contributing approximately £6k income against the £1k marketing investment. So the activity has already yielded a significant return, and we are confident other leads will convert resulting a further increase in new sales income.
Surge were extremely professional and very easy to work worth, taking all the stress out of developing the campaign — that delivered to our bottom-line.
We are now working with them on other marketing campaigns for the college.
DIRECTOR OF MARKETING & PUBLIC RELATIONS AT EAST DURHAM COLLEGE