Make sure your website's content is perfect!
Why do I need Email Marketing?
If you want to get a new message out to a set demographic, an Email Marketing campaign can be really effective. We can create an email following your branding guidelines that will encourage an action of your choice. This could be to promote a new video, collect data, promote a new product or service or just to touch base with an existing client base and update them with the latest news about your business.
How do I know if my email was successful?
With accurate reporting, we are able to show you open rates, click-through rates and even the contact details of the people who opened your email. Furthermore, we can tell you who clicked through to your website and which pages they looked at. This is all helpful to know when you are putting together your next campaign.
The Surge Process
How we do it
We discuss with you the goals of your campaign before we start running it. If you already have data, we run this through our system to cleanse it – this removes any old email addresses that no longer exist and improves the open rate and bounce rate of the campaign.
If you don’t have any data, we can purchase opt-in business data from one of our trusted suppliers based on a number of demographics, such as location, company size, number of staff etc.
When we have a clear understanding of your goals, target audience and branding guidelines, we put together a layout and design for your email and create engaging content that will make an impact on the recipients.
Once your email has been distributed, we spend time analysing and reporting on your campaign so you know exactly what works with your target audience.