The world of digital marketing chops and changes constantly, which sometimes makes it difficult to stay on top of a business’ strategy. This is especially true in Search Engine Optimisation (SEO), as search engines frequently change their algorithm to best suit the current time.
Long have the days passed since link building was a somewhat simple and non-time-consuming task. Now, many strategies need considering to stay on top of the game no matter what industry a business is in. Some of the most common strategies nowadays include guest posting, blog commenting, link reclamation, link repossession and content syndication.
Today, however, we will look at link reclamation and how it plays such an important part in working towards achieving success in off-page SEO and an overall strategy.
What is Off-Page SEO?
Whenever you use a search engine to find a service or product, Google, for example, will bring up the most relevant websites based on that search query you entered. Because of this, it’s a constant challenge to get a business’ website on that first results page (let’s face it, no one goes to the second). This is where an SEO strategy comes to use, as it gives websites a chance to place on that first page organically (not using pay per click), so long as the strategy is thought through well.
There are many considerations to make and carry out to gain a good place on Search Engine Results Pages (SERPs), with both on-page and off-page SEO working in conjunction to achieve the best place. When we focus on off-page SEO, it is important to build high-quality links. Building strong links is vital for showing Google a website is trusted, relevant and good quality within an industry. Overall though, it’s vital to carry out the strategies mentioned earlier (guest posting, blog commenting, link reclamation, link repossession and content syndication) to boost on-page SEO and general efforts.
What is link reclamation?
Link reclamation is simply a term used by SEOs which defines a strategy for regaining any lost links from a website. Lost links are mainly recognisable as 404’s ‘page not found’ on websites, as well as through redirects and indexing issues. With this, losing links is not always necessarily a good thing, especially if they brought value to a website’s back-link profile. This is why it’s important to analyse a profile to evaluate if a link is worth regaining.
Why do links get lost?
Links can simply be lost due to a page change, with the webmaster forgetting to input the link again. Whereas in other instances, websites can be lost completely which would therefore make the link not worth working to gain back at all. Other areas where links get lost are due to redirects or through being purposefully removed.
When conducting a link analysis of a website, handy tools such as Moz or Ahrefs will show exactly which links are which. Whether they’re no-follow, follow, redirects or 404’s, such software will give an SEO a heads up. So, using a link explorer tool you can discover which links are lost, to begin a critical analysis as to whether reclamation is necessary.
After much evaluation, the list of sites collected need outreaching to to regain those all-important lost links.
Why is link reclamation a good idea?
As already mentioned, building a good back-link profile is vital to support an SEO strategy with the end goal being to generate conversions. And with link reclamation, it’s a crucial starting point within a strategy as you’re not creating new links, just gaining back any that are momentarily lost. This is great to begin with, as creating new links through guest posting, for example, can be a more time consuming task to carry out.
It’s obviously beneficial having the ability to recognise which are best to regain and which need leaving alone. Moreover, having a nice tone when using email outreach is advantageous in many ways as it means a likelier chance of reclaiming the wanted link.
Unsure of where to begin?
Understanding SEO and how to use it to complement a search engine’s algorithm is one thing, but carrying out the strategies effectively is another. So, if you find yourself unsure of where to begin, contact us today and we’ll work with you to find the best strategy to suit your business.