Blogging has been gaining momentum for years, and it is now a vital part of most successful marketing strategies. While millions of people all over the world are regularly involved with creating and reading blogs, there are still many people who find blogging somewhat of a mystery.
If you’re unfamiliar with the concept of blogging, it is basically a fantastic way to expand your website with fresh and engaging content. It gives your company a voice and allows your audience to connect with you. Sharing information through a blog can have a real impact on your company, so if you’re yet to add a blog page to your website, it’s time to make some considerations. After all, 53% of marketers claim that blog content is their top inbound marketing priority.
For those still unsure about starting to blog, here are some ways in which blogging can improve your business…
Blogs can help improve your SEO
Search engines, like Google, give brownie points to websites that are fresh and active. With this in mind, a blog is a great way to show Google’s crawlers that you’re relevant. As well as creating content based on your company’s keywords, you’re expanding your website, giving new information to be discovered and proving that you deserve to be found. Ultimately, sharing information, opinions and research through your blogs will contribute to your website being awarded higher rankings for keywords relevant to your business.
They help build relationships with your target audience
Your website visitors will only convert to customers when they trust you. Sharing helpful advice and useful information through your blog is a great way of building that level of trust. Further to this, writing blogs in a conversational style will add a voice and a personal touch to your business. You’ll be much more approachable if your customers feel they’re being spoken to directly with valuable information. You’ll build relationships in no time if you’re sharing the right kind of content – and don’t forget to add a call to action at the end of your post, giving readers a perfect opportunity to contact you.
Blogging helps prove your expertise
If you share valuable insights into topics in your industry, you can prove to your customers, your competition and to Google that you’re at the top of your game. Naturally, people want to deal with the most experienced and professional company they can find. Having a blog that’s well-written, fresh and interesting will make you stick in people’s minds as the best in the business.
They are great for brand awareness
Blogs go hand-in-hand with one of the best brand awareness tools there is: social media. From LinkedIn and Twitter to Facebook and Instagram, social media is a great place to publish your blogs. With the process of sharing posts being so easy on social media, it allows great scope for organic brand awareness. Even so, it’s natural for different platforms to suit different business types, so don’t worry if you’re not active on all platforms.
As well as social media, there are other ideal places to share your blogs, for example: forums, groups and e-mail newsletters. Wherever you place them, they provide a great way for new and relevant people to land on your website. Furthermore, you may even find that other industry professionals use your content as reference to their own articles, giving links through to those interested in similar topics. There are more brand awareness benefits than you first might think!
Blogs help you to expand your knowledge
They might help your customers learn more about your industry, but writing blogs also helps you, too. Regularly updating a blog inspires you to research new areas of your industry and stay up-to-date with any news. For example, we are specialists in digital marketing. In digital marketing, there’s always something new to learn as the technological world evolves at such speed. We take time every week to grow our knowledge and share our thoughts with one another. Try sharing ideas for blogs (as well as creating and sharing them) in your business – you never know what you’ll learn!
Do you need some support with blogging, or just want some helpful tips to get you started? Get in touch with our team! We’d love to help you grow your business through blogging.